Terms of Service

Effective 24 July 2026.

1. About these terms

These Terms of Service are a legally binding agreement between Theme Toolkit Ltd, trading as LoyalKit, and the business that opens or uses a LoyalKit account. Theme Toolkit Ltd is a company registered in England and Wales under company number 12462741. Our registered office is 4B Church Street, Diss, Norfolk, IP22 4DD, United Kingdom, and our UK VAT registration number is 446346281. In these terms, "we", "us" and "our" mean Theme Toolkit Ltd trading as LoyalKit, and "you" and "your" mean the business customer.

These terms apply when a business signs up for, accesses or uses the LoyalKit service. Publishing them here does not mean the service is generally available: LoyalKit is still in development, and these terms take effect for you when you first sign up for or use the service.

By creating an account or using the service you accept these terms. The person accepting them confirms that they are at least 18 years old and have authority to enter into this agreement on behalf of the business. If you do not have that authority, or you do not agree to these terms, you must not use the service.

LoyalKit is provided for business use only. It is not offered to consumers or for personal or household use, and this agreement is a business-to-business contract.

2. The service

LoyalKit lets a business run a digital loyalty programme without a customer app. The service includes:

  • digital loyalty cards that customers add to Apple Wallet or Google Wallet, presented and scanned using QR codes and barcodes;
  • enrolment pages and links for customers joining your loyalty programme;
  • tools for you and your staff to scan cards, award stamps and redeem rewards at the counter;
  • a dashboard for managing your loyalty programmes (called Programs in the product), customers, stamps and rewards;
  • related web and partner tools we make available from time to time.

Which features are available to you depends on the plan you are on. LoyalKit cards are loyalty cards only: they are not payment cards, they do not support NFC or contactless payment, and they do not hold money or any other stored value.

We keep improving LoyalKit and may add, change or remove features. Where a change would materially reduce the core service you are paying for, we will give you reasonable notice where practical.

3. Your loyalty programme

Your loyalty programme is yours. You decide its rules: what earns a stamp, what a reward is, and any expiry or eligibility conditions. You are responsible for:

  • making your programme rules clear, lawful and fair to your customers;
  • honouring valid rewards and any promises your programme makes;
  • handling customer questions and disputes about your goods, services, prices and rewards;
  • the actions of your staff when they award stamps or redeem rewards, and reasonable controls against misuse or fraud in your programme.

LoyalKit provides the tooling. We are not the merchant, the seller or the issuer of your rewards, and we are not a party to any purchase between you and your customers. Stamps and rewards exist only within your programme and have no cash value through LoyalKit.

4. Accounts and security

You must give accurate information when you create your account and keep it up to date. Anyone using the service on your account must be at least 18 years old. You are responsible for the people you invite to your account and the roles you give them, for keeping credentials secure, and for everything done through your account. If you suspect your account has been compromised, tell us promptly at support@loyalkit.co.uk. We may suspend or take protective steps on an account we reasonably believe is compromised.

5. Plans, limits and fair use

LoyalKit offers a free plan and paid plans. The features and limits of each plan are shown when you sign up, in your account and in any current pricing information we publish. We may enforce plan limits and apply fair-use expectations so that one account cannot degrade the service for others. If your use exceeds your plan's limits you may need to upgrade to keep using the relevant features.

We do not offer a time-limited free trial unless we expressly say so.

6. Fees and billing

Paid plans are charged in advance and renew automatically for the billing period you choose (for example monthly) until cancelled. Payments are processed by Stripe, our payment provider, whose own terms apply to the payment process. You authorise us and Stripe to charge your chosen payment method for the fees due. Fees are stated exclusive of VAT and other taxes unless we say otherwise; VAT is shown or added where applicable.

Cancelling a paid plan

You can cancel through the billing area of your account or by contacting support. Cancellation takes effect at the end of the paid period you are in: you keep access to paid features until then, and we do not refund the remainder of a paid period except where the law requires it or where we have materially breached these terms and not put it right. Upgrades and downgrades take effect as described at checkout or in your account.

Price changes

We may change the prices of paid plans. We will give you at least 30 days notice before an increase applies to you, and it takes effect at your next renewal after that notice. If you do not want to pay the new price, you can cancel before it takes effect.

Failed payments

If a renewal payment fails we will let you know and allow at least seven days to put it right. After that we may restrict your account to its account and billing areas until payment is made. We do not delete your customers or their cards merely because a payment has failed. Once Stripe reports your subscription paid and active again, we restore full access promptly.

7. Your content and customer data

You own the content and data you bring to the service, including your branding, programme details and records about your customers. You grant us a limited licence to host, copy, process and display that material as needed to operate, secure and support the service and to comply with law. You confirm that you have the rights, permissions and lawful basis needed for the material and personal data you use with the service.

Data protection roles

You decide why and how personal data about your customers and cardholders is used in your loyalty programme, so you are normally the controller of that data under UK data protection law. Theme Toolkit Ltd processes it on your behalf to provide the service. You must meet your own obligations under data protection law, including being open with your customers about your programme.

The privacy statement currently published on this website covers this website; the full privacy terms for the LoyalKit service, together with any data processing terms we make available, will be published before the service launches and will apply alongside these terms. See our privacy policy for the current position.

8. Our intellectual property

The LoyalKit service, software, design and branding belong to Theme Toolkit Ltd and its licensors. We give you a limited, non-exclusive, non-transferable right to use the service for your own business while this agreement lasts. Except where the law expressly allows it, you must not:

  • copy, modify or reverse engineer the service, or attempt to extract its source code;
  • resell, sublicense or offer the service to third parties as your own;
  • scrape or copy the service to build a competing product;
  • probe or test the security of the service without our written permission, or get around access or usage controls;
  • remove or obscure proprietary notices.

9. Acceptable use

You must use LoyalKit lawfully and fairly. In particular you must not:

  • run a loyalty programme, or upload content, that is unlawful, deceptive or infringes anyone's rights;
  • offer rewards that are misleading or abusive, or that you do not intend to honour;
  • introduce malware, or attempt unauthorised access to the service or to other accounts;
  • overload or disrupt the platform, or use it to send spam;
  • use the service for gambling or other regulated activity it is not designed or licensed for;
  • misuse the Apple Wallet, Google Wallet or other platform brands, or suggest Apple or Google endorse your programme.

When you contact your customers, you are responsible for complying with the laws that apply to you, including consumer protection law, data protection law and the UK rules on electronic marketing (PECR).

10. Third-party services

LoyalKit depends on services owned by others, including Apple Wallet, Google Wallet, Stripe, and the hosting, email, device, browser and platform services the product runs on. Those services have their own terms, and their owners may change them, interrupt them or decline to accept passes. We take commercially reasonable care to keep our integrations working, but we cannot promise that any third-party service will remain available or unchanged. LoyalKit is an independent product and is not endorsed by, or affiliated with, Apple or Google.

11. Availability, support and beta features

We provide the service with reasonable care and skill and use commercially reasonable efforts to keep it available. It may still be interrupted, for example for maintenance, because of a security incident, or because of events outside our reasonable control, and standard plans do not include a guaranteed uptime level or service credits. Support is available through our support page and by email at support@loyalkit.co.uk.

We may offer beta or preview features. They are provided as they are for evaluation, may change or be withdrawn at any time, and should not be relied on for essential business operations.

12. Confidentiality

Each of us may learn non-public information about the other through this agreement. Each party will keep the other's confidential information confidential, use it only for this agreement, and protect it with reasonable care. This does not apply to information that is or becomes public through no fault of the receiving party, was already lawfully known to it, was developed independently, or must be disclosed by law or to a court or regulator.

13. Suspension and termination

You can close your account at any time. On a paid plan, closing your account works like cancellation: paid access continues to the end of the period already paid for.

We may suspend or restrict your account, or end this agreement, if you materially breach these terms, if fees remain unpaid after the grace period in section 6, if your use creates a legal, security or abuse risk, or if a third party we depend on requires it. We will give you notice before, or promptly after, doing so where practical.

What happens to your data

Your data is not deleted merely because a payment lapses. Before your account closes, you should use the export and reporting features available in the service to take copies of the data you need. After termination we may keep data for a limited period for operational, legal and security purposes, and we then delete or anonymise it in line with the privacy and data terms that apply to the service.

14. Warranties and disclaimers

We warrant that the service will be provided with reasonable care and skill. Otherwise the service is provided as available, and we do not promise that:

  • a loyalty programme will increase your revenue or customer retention;
  • every transaction, stamp or reward will be recorded without error;
  • the service will be uninterrupted or fault-free;
  • any third-party integration, including the wallet platforms, will remain available.

Nothing in these terms excludes any condition, warranty or right that cannot lawfully be excluded in a business contract.

15. Liability

Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, for your obligation to pay the fees, or for any other liability that cannot lawfully be limited or excluded, including any liability under data protection law that cannot lawfully be limited.

Subject to that, neither party is liable for indirect or consequential loss, and we are not liable for loss of profit, revenue, business, goodwill, anticipated savings or data, in each case to the extent the law allows such loss to be excluded.

Subject to both paragraphs above, each party's total aggregate liability under or in connection with this agreement is limited to the greater of £500 and the fees you paid or were due to pay us in the 12 months before the event giving rise to the claim.

16. Indemnity

You will compensate us for costs, damages and reasonable legal fees we incur from a third-party claim that arises directly from an unlawful loyalty programme or unlawful content you run through the service, from content you provide infringing someone's rights, or from your breach of your obligations to your customers or under data protection or marketing law. We will notify you promptly of any such claim, let you control the defence and settlement (provided a settlement does not admit fault on our behalf without our consent), give you reasonable cooperation at your cost, and take reasonable steps to mitigate the loss.

17. Changes to these terms

We may update these terms from time to time, for example to reflect new features or changes in law. If a change materially affects your rights, we will give you reasonable advance notice by email or through the service. If you keep using the service after a change takes effect, the updated terms apply to you. If you do not agree to a change, you can cancel before it takes effect.

18. General

  • Notices. We send notices to the email address on your account; you can send notices to support@loyalkit.co.uk or to our registered office.
  • Assignment. You may not transfer this agreement without our written consent. We may assign it to a group company or as part of a sale or reorganisation of our business.
  • Severability. If part of these terms turns out to be unenforceable, the rest still applies.
  • Waiver. Not enforcing a term straight away does not waive it.
  • Entire agreement. These terms, your plan details and any documents they refer to are the whole agreement between us about the service, and neither of us relies on any statement not set out in them. This does not exclude liability for fraud.
  • Third parties. No one other than you and us has rights under this agreement (Contracts (Rights of Third Parties) Act 1999).
  • Events beyond our control. Neither party is responsible for delay or failure caused by events beyond its reasonable control, but this does not remove your obligation to pay for service already provided.

19. Governing law and contact

These terms, and any dispute or claim arising from them, are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about these terms are welcome: email support@loyalkit.co.uk or write to Theme Toolkit Ltd, 4B Church Street, Diss, Norfolk, IP22 4DD, United Kingdom.

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